“Sasti Dawai, Acchi Dawai” is the tagline of Lifeline Foundation’s chain of Generic Medicine Stores under the name of Effecta Pharmacy in Gujarat.
This project of Lifeline is in accordance of the Hon’ble Prime Minister’s objective of reaching out low-cost high-quality medicines to the citizens of the country. This has proved highly cost effective to reach quality care to Indians since the cost of branded medicines is beyond the reach sometimes of the economically challenged section of society.
The stores were initially funded by GSPL (GSPC Group Company) under its CSR mandate and established in the cities of Bharuch, Mundra, Vadodara, Vapi and Jamnagar. More than 50,000 people have benefitted from this project.