“Sasti Dawai, Acchi Dawai” was the tagline of Lifeline Foundation’s chain of Generic Medicine Stores under the name of Effecta Pharmacy in Gujarat.

This project of Lifeline, was in accordance of the Hon’ble Prime Minister’s objective of reaching out low-cost high-quality medicines to the citizens of the country.  The Effecta Pharmacy Project, till the time it was being implemented proved highly cost effective to reach quality care to its beneficiaries as the cost of branded medicines is beyond the reach sometimes of the economically challenged sections.

The stores under Lifeline were funded by GSPL (GSPC Group Company) under its CSR mandate and established in the cities of Bharuch, Mundra, Vadodara, Vapi and Jamnagar. More than 50,000 people have benefitted from this project till its closure in 2020, unfortunately, as an aftermath of COVID19.